Our challenge was to create a fun, exciting and very creative direct mail campaign. This was to include a personalised letter, flyer, poster and a year planner. All of these elements were then to be housed in a bright a colourful box which also had detailed instructions of how to create a rocket using the outer sleeve of the packaged box. Amogst the printed material found inside there was also a soft toy to strentgh their message in promting recycling – this mascot is produced by just five plastic bottles!